Corporate identity development is the process of creating a unique image for a company that will be used in its visual communication with the external world. Corporate identity includes a logo, colors, fonts, graphic elements, and other attributes that convey the overall image and values of the company.
Research: At this stage, an analysis of the business, its goals, target audience, and competitors is conducted. This helps understand which elements of the corporate identity should be unique and align with the company’s needs.
Defining the color palette: Colors can convey specific emotions and moods, making the choice of color palette an essential step in corporate identity development. The selection of colors is based on the brand’s goals and values.
Font selection: Choosing the right font is also important for creating a unified style and image for the company. The font should be unique and align with the brand’s goals and values.
Creating graphic elements: Graphic elements complement and reinforce the overall image of the company. They can be recognizable symbols, ornaments, or illustrations.
Development of the corporate identity guide: After creating all elements of the corporate identity, a guide describing how to use all components of the style is necessary. This includes instructions for using the logo, colors, fonts, and graphic elements on various media.
As a result of the corporate identity development process, the company obtains a unified and recognizable image that helps strengthen its position in the market, attract the attention of the target audience, and establish trust and connection with them. Corporate identity helps stand out among competitors and creates a recognizable and memorable brand image. It is essential to remember that corporate identity should be consistent and used across all media, from the website and social media to advertising materials and product packaging.
