Advertising banners or ad creatives
Everyone has seen image-based advertisements on websites and applications. Such advertising can be highly effective and serve various purposes:
- Brand recognition
- Selling products or services
- Remarketing and retargeting
These objectives are easily achieved through banner media advertising. A banner is a graphic block containing an advertising offer and a hyperlink to the advertiser’s website. To enhance the effectiveness of such advertising, the banner needs to be placed in front of the target audience on thematic websites.