Online Display Advertising

Advertising banners or ad creatives

Everyone has seen image-based advertisements on websites and applications. Such advertising can be highly effective and serve various purposes:

  • ­Brand recognition
  • ­Selling products or services
  • ­Remarketing and retargeting

These objectives are easily achieved through banner media advertising. A banner is a graphic block containing an advertising offer and a hyperlink to the advertiser’s website. To enhance the effectiveness of such advertising, the banner needs to be placed in front of the target audience on thematic websites.

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    Advertising setup process

    Stages of creating advertising creatives and setting up advertising accounts:

    Defining goals:

    We will listen to your preferences, determine the objectives, and suggest possible solutions.

    Audience:

    We will select a relevant audience for your future banner advertising.

    Development:

    Our designer will create advertising images of the required sizes and formats based on the objectives.

    Setup:

    We will configure the advertising campaigns in the advertising accounts, targeting the desired audiences.

    Results analysis:

    After some time, we will gather statistics and analyze the campaign’s performance.

    Prices start at $40. The cost depends on the number of banners and the complexity of the setup.

    Examples of banners we have created

    Types of banner advertising in Google Ads

    Google Ads offers several types of banner advertising that can be used to promote products and services. Here are the main types of banner advertising in Google Ads:

    1. Display Ads: This is the most common type of banner advertising, displayed on Google’s partner websites. Display ads can contain text, images, animations, and even videos.
    2. YouTube Advertising: YouTube advertising includes both pre-roll ads (ads that appear before a video starts) and in-video ads that are inserted within the video.
    3. Mobile Advertising: This type of advertising is optimized for mobile devices and can be displayed in apps and on mobile websites.
    4. Remarketing Ads: This type of advertising shows users banners based on their previous actions on the advertiser’s website.
    5. Gmail Advertising: Gmail ads appear in the «Promotions» tab of users’ email inboxes.
    6. Dynamic Ads: Dynamic banners allow advertisers to automatically create banners based on information about products or services that users view.

    In addition, there are many other types of banner advertising in Google Ads, such as HTML5 banners, animated banners, augmented reality (AR) banners, etc.

    Бесплатная консультация

    Николай

    Интернет маркетолог

    @adsmepro

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