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Correctly tracking visitor conversion actions and sending them to analytics and the report.
To determine the effectiveness of marketing campaigns using a report, several key metrics can be utilized:
- Conversion: Tracking conversions allows you to determine how many website visitors have completed a specific action, such as making a purchase, subscribing, or registering.
- Traffic: Monitoring traffic helps identify the number of website visitors and the sources from which they came. ROI: Calculating ROI (Return on Investment) helps determine how much money was earned compared to the expenses on marketing campaigns.
- Average Order Value: Determining the average order value (average sales volume per customer) allows for assessing the effectiveness of sales on the website and optimizing sales strategies.
- Engagement: Tracking user engagement levels (e.g., time spent on the site, number of page views, social interactions) can help determine how successful the marketing campaign was in capturing users’ attention.
Analyzing these metrics in the report enables you to evaluate the effectiveness of marketing campaigns and identify which campaigns were most successful and which ones need improvement.
