Setting up Free DIY Call Tracking
Let me show you how to set up Call Tracking using free applications. We’ll use Google Ads, Google Tag Manager, Google Optimize, and Google Analytics. No coding knowledge is required for the setup. I’ll provide a step-by-step guide to track calls from advertising channels. First, let’s clarify what Call Tracking is—it’s a system that tracks phone calls from promotional channels or ad campaigns. This helps determine the most effective advertising channel. For instance, if we have one phone number installed on our website, we may want to replace it for users coming from Google Ads.
Setting up Call Tracking in Google Optimize:
You’ll need:
- Google Optimize
- Additional phone number.
Next, set up conversions for clicks on different phone numbers:
You’ll need:- Google Tag Manager
- Google Analytics
- Google Ads